Privacy Policy (Website, Telephone Bookings, Passenger App and Driver App)

Lucky Seven Private Hire Ltd (also known as Lucky Seven Taxis)
Company number: 14101433
Address: Unit 4, Edensor Road, Longton, Stoke-on-Trent, England, ST3 2QE
Email: info@luckyseventaxis.co.uk

Last updated: 6 January 2026
Version: 1.2

This Privacy Policy explains how we collect, use, share and protect personal data when you use our website, make bookings by telephone, and use our apps (the Services), including the Lucky Seven passenger app and Lucky Seven driver app.

1) Who we are

Lucky Seven Private Hire Ltd is the data controller for personal data we collect and process through the Services, unless stated otherwise.

2) Personal data we collect

Depending on how you use the Services, we may collect the following:

A. Website and online enquiries

Contact details you provide (e.g., name, email, phone number)

Messages and enquiry content

Technical data (IP address, device/browser info)

Cookies and similar technologies (see Section 13)

B. Telephone bookings and calls

If you book by telephone or contact us by phone, we may collect:

Your phone number and any contact details you provide

Booking details (pickup/drop-off addresses, time/date, passenger count, special requests)

Call metadata (date/time, duration)

Notes made by our staff to process the booking and provide support

Call recording (if used): We may record calls for training, quality assurance, fraud prevention and dispute resolution. Where call recording is used, we will provide notice (for example, an announcement at the start of the call). If you do not want a call to be recorded, you can end the call and contact us at info@luckyseventaxis.co.uk
.

C. Passenger app (customers)

Account/contact details (name if provided, phone number, email address)

Booking/journey details (pickup/drop-off, booking time, journey status, trip history, notes you add)

Communications with support (messages, emails, and records of contact about a booking)

Device and usage data (app version, device identifiers, IP address, diagnostics/crash logs, basic analytics)

D. Driver app (drivers)

Identity/contact details (name, phone, email where used, account identifiers)

Licensing and compliance information (e.g., driver licence details, vehicle details, insurance details, DBS evidence/status where required)

Work and booking records (jobs offered/accepted/completed, trip records, support/complaint records)

Device and usage data (diagnostics/crash logs, basic analytics)

E. Location data (apps)

Foreground only (no background location):
Based on your device permission choices, we collect precise location data only while the relevant app is open/in use. We do not collect location when the app is closed/not in use (no background location). See Section 6.

F. Payment/transaction information

Payment status and transaction references related to bookings

Receipts/booking confirmations

Where card payments are used, card processing is typically handled by payment service providers; we do not aim to store full card details on our systems.

3) How we use personal data (purposes)

We use personal data to:

Create and manage accounts (passenger and driver)

Take and manage bookings (including by telephone), dispatch jobs, and provide updates

Connect passengers with drivers and help drivers reach pickup locations

Provide customer/driver support and handle complaints, disputes, refunds and chargebacks

Maintain service quality, prevent fraud/misuse, and improve safety/security

Troubleshoot, maintain, and improve the performance of our website and apps

Comply with legal and regulatory obligations (including licensing and accounting/record-keeping)

4) Lawful bases (UK GDPR)

We rely on one or more of the following lawful bases depending on the activity:

Contract (to provide the booking/dispatch services you request)

Legitimate interests (to operate, secure and improve the Services, prevent fraud and misuse, manage disputes)

Legal obligation (where we must keep records or provide information to authorities)

Consent (where required, e.g., certain permissions and optional choices)

5) Who we share data with

We may share personal data with:

A. Independent drivers

To fulfil a booking, we share necessary booking details with the driver who accepts the job (for example pickup/drop-off details and passenger contact details where needed for collection/communication).
Drivers are independent providers of transportation services and will process personal data for the purpose of completing the booking and meeting their legal obligations.

B. Service providers (processors)

We use third parties to help run the Services, such as:

Hosting/IT and security providers

Communications providers (SMS/email/notifications)

Mapping/navigation services

Analytics/crash reporting tools

Payment processing providers
These providers process data on our instructions where they act as processors and must protect it.

C. Legal, regulatory and safety

We may share data with regulators, licensing authorities, law enforcement, insurers, banks/payment providers (for disputes), or professional advisers where required by law or necessary to protect rights, safety or prevent fraud.

6) Location information (apps) and your choices

Passenger app permissions: options such as “While using the app”, “Only this time”, or “Don’t allow”.
Driver app permissions: the same options.

If you allow location access, we use it to support booking functionality (e.g., identifying nearby drivers, improving pickup accuracy, navigation support).

If you choose “Don’t allow”, you can still use the passenger app, but you may need to enter pickup and drop-off manually.

No background location: we collect location only while the app is open/in use, not in the background.

You can change location permissions at any time in your device settings.

7) Notifications

The apps may request notification permission (“Allow” / “Don’t allow”). If enabled, we may send notifications such as booking confirmations, driver/passenger updates, and important service messages. You can disable notifications in device settings at any time.

8) Data retention (how long we keep data)

We keep personal data only as long as necessary for the purposes described. Typical retention periods include:

Booking and financial/accounting records: typically up to 6 years

Account data: while the account is active and for a reasonable period after closure

Support and complaint records: for a reasonable period to manage disputes and service issues

Call recordings (if used): retained for a limited period appropriate to training/quality/dispute purposes (and longer only if needed for legal claims)

Diagnostics/logs: typically shorter periods unless required for security, fraud prevention or troubleshooting

Retention may be longer where required by law or to establish, exercise or defend legal claims.

9) Your rights

You may have rights to:

Access your data

Rectify inaccurate data

Erase data (in certain circumstances)

Restrict processing (in certain circumstances)

Object to processing (in certain circumstances)

Data portability (in certain circumstances)

Withdraw consent at any time where consent is the lawful basis

To exercise rights, contact info@luckyseventaxis.co.uk
. We aim to respond within one month.

You also have the right to complain to the UK supervisory authority, the Information Commissioner’s Office (ICO).

10) Security

We use appropriate technical and organisational measures to protect personal data. No system is completely secure. Keep your account details secure and notify us if you suspect unauthorised access or misuse.

11) International transfers

Some service providers may process data outside the UK. Where international transfers occur, we use appropriate safeguards required by UK data protection law.

12) Children

Our Services are not intended for children. Where age restrictions apply to our Services, those are set out in the applicable terms.

13) Cookies (website)

Our website may use cookies and similar technologies for functionality, security and analytics. Where required, we provide cookie information and controls.

14) Changes to this policy

We may update this Privacy Policy from time to time. The latest version will be posted at this URL and may also be notified within the apps where appropriate.